“11 Week Copywriting Mastery Course”
Course Overview
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Module 1
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Lesson 1 -Introduction
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Lesson 2 -The ABC Formula of Hypnosis
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Lesson 3-Understanding The 3 Hypnotic Yes Frame
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Lesson 4-The 3 Hypnotic Yes Frame Assignment
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Lesson 5: Trigger the Emotions First
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Lesson 6- Pain and Pleasure - Intro
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Lesson 7: The Principle of Pain and Pleasure That Drives Our Decisions:
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Lesson 8: What to Avoid and What to Gain
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Lesson 9 Human Needs – Intro
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Lesson 10-Human Needs Principle
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Lesson 11- 6HN Assignment
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Module 2
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Lesson 1: 9 Powerful Emotional Triggers. An Intro by Karan
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Lesson 2: 9 Powerful Emotions Important Intro by Sandhya (Do NOT Skip)
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Lesson 3: Emotion #1: F
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Lesson 4: Emotion #2: Bet
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Lesson 5: Emotion #3: Ang
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Lesson 6: Emotion #4: Rev
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Lesson 7: Emotion #5: Fru
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Lesson 8: Emotions #6 and #7
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Lesson 9: Emotions #8 and #9
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Module 3
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Lesson 1-Headline Writing Part 1
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Lesson 2-Headline Writing Part 2
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Lesson 3-Three Aspects of A Good Headline
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Lesson 4-Analysing Headlines
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Lesson 5-Headline Swipe File
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Lesson 6-Hypnotic Cards Intro
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Lesson 7-How to Use Hypnotic Cards
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Lesson 8-77 Hypnotic Phrases
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Module 4
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Lesson 1- 9 Secrets To Creating Irresistible Offers - Intro
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Lesson 2 -9 Secrets To Creating Irresistible Offers - Part 2
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Lesson 3-9 Secrets… Irresistible Offers: Dissecting the 3 Months’ Course Offer. Why it’s one of the best:
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Lesson 4-2nd Secret to Creating Irresistible Offers. Target B:
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Lesson 5-3rd Secret to Creating Irresistible Offers
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Lesson 6-VHPV: 4th Secret to Creating Irresistible Offers
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Lesson 7-BBC: 5th Secret to Creating Irresistible Offers
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Lesson 8-3C: 6th Secret to Creating Irresistible Offers
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Lesson 9-7th Secret to Creating Irresistible Offers
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Lesson 10-5W: 8th Secret to Creating Irresistible Offers
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Lesson 11-5W: 9th Secret to Creating Irresistible Offers
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Lesson 12-‘E’: 10th Secret to Creating Irresistible Offers. 1st Type of Offer
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Lesson 13-‘U’: 11th Secret to Creating Irresistible Offers. ‘LTO’ 2nd Type of Offer
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Lesson 14-‘HO’: 3rd Type of Offer
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Lesson 15-4th Type of Offer: ‘NFE’
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Lesson 16-5th Type of Offer: ‘SO’
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Lesson 17-‘OT’: 6th Type of Offer
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Lesson 18-5th Type of Offer: ‘SO’
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Lesson 19-‘HO’: 3rd Type of Offer
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Module 5
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How to Use The “B” Process in Your Content That Makes Your Audience LUST For Your Service/ Product. INTRO
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6 Must-ask Questions to Knowing Your Target Audience Inside Out to Make them LUST For Your Service/ Product
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HOW: The “B” Process in Your Content That Makes Your Audience LUST For Your Service/ Product
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The “B” Process: Feat: That Makes Your Audience LUST For Your Service/ Product
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The “B” Process: WHY for Feat: That Makes Your Audience LUST For Your Service/ Product
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The “B” Process: Feat Actively Does for TA: To Make Your Audience LUST For Your Service/ Product
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The “B” Process: EEB To Make Your Audience LUST For Your Service/ Product
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The “B” Process: From EEB to EB to Make Your Audience LUST For Your Service/ Product
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The “B” Process: PSMB To Make Your Audience LUST For Your Service/ Product
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The “B” Process: Re-ex To Make Your Audience LUST For Your Service/ Product
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5 Strategies to "Wording"... for the Highest Effect! The “B” Process
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How To Use The "B" Process to SUCCEED in Your Projects To Make Your Audience LUST For
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Module 6
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The MAGIC of Using ‘Proof' Intro
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Tried & Tested Secrets to Prove Your Promise
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Never FAIL Again: PROOF Secret #1
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AGES! Never FAIL Again: PROOF Secret #2
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Proof Secret #3 CLF. Never FAIL Again
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Back it Up! Never FAIL Again: PROOF Secret #4
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Facebook Engagement & Comments: Sandhya’s Sad Breakup with Coffee: Copy analysis
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Copywriting & Content Writing Course: Proof Secret #5 Gua.
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Copywriting & Content Writing Course: Proof Secret #6 Tes.
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Copywriting & Content Writing Course: Proof Secret #7
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Copywriting & Content Writing Course: Proof Secret #8
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Copywriting & Content Writing Course: Proof Secrets vid 11
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Module 7
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Welcome To Module 7
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One BIG Idea
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One BIG Idea For Your Social Media Accounts
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How to Brand Yourself With One Big Idea
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How to Brand Your Services Or Products (Workshop)
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Module 8
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Intro To AIDA Copywriting Structure
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What Is AIDA Formula
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Why Are Stories Important
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How Stories Build Desire
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Example of A Bad Story Structure
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How to Make Your Stories Engaging - Example
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The Dip to Rise Story Format
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Module 9
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Module 10: How to Attract Clients With LinkedIn And How To Communicate With Them
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Module 11